The considerable talent of BTS’s seven members-J-Hope, Jimin, Jin, Jungkook, RM, Suga, and V-is the foundation for the group’s success. Only five other performers in Billboard Boxscore history have taken in more money from performances at a single venue-and all of them performed at least twice as many shows. In the end, BTS sold 214,000 tickets and took in $33 million across just four shows, breaking records. So even with the omicron variant starting its winter surge, fans arrived in L.A. shows were the first time since the pandemic began that ARMY could see their charismatic band IRL and participate in a concert with the choreographed fan chants that mark BTS’s live performances. There was also the steady stream of more casual interactions that forms the bedrock of ARMY’s relationship with the group: near-daily social media posts from BTS members, episodes of the band gamely participating in web variety shows, behind-the-scenes footage of them practicing their famous choreography, livestreams of them eating, cooking, chilling, working in the studio-all beamed out across a multitude of social media platforms.īut the L.A.
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BTS made the usual appearances (late-night talk shows, morning television) to promote their chart-topping songs, plus a handful of more unusual ones, including a performance at the United Nations and one at the 2021 Grammys, making BTS the first K-pop group to perform solo at the awards. There was, of course, other content for them to consume during the pandemic. Their engagement with BTS is the envy of the music industry.įor nearly two years, that legendary ARMY had had to make due with watching virtual concerts of the group performing to empty spaces. The group’s legions of global fans, known collectively as ARMY (aka Adorable Representative MC for Youth), number in the tens of millions. Their McDonald’s meal, launched last May, helped drive a 26% quarter-over-quarter leap in sales at U.S. They spent most of the summer atop the Billboard Hot 100 chart with their English-language hits “Butter” and “Permission to Dance,” and jumped back to the top with a Coldplay collab, “My Universe,” in October. In the months preceding the concert, BTS surpassed 60 million YouTube subscribers and six of their music videos crossed the 1 billion-view mark.
The group is no stranger to superlatives.
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There’s no greater evidence than the K-pop juggernaut BTS, whose seven members descended on Los Angeles last November for the biggest live music event of the year: a series of sold-out, 50,000-person concerts at SoFi Stadium.
America’s hold on global pop culture is over.
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